Jean Prouvé's Maison Tropicale in New York
By D.J. Huppatz
(22-11-2007)
In the last two weeks, there has been much hype accompanying the
imminent New York auction of Jean Prouvé’s Maison Tropicale. One of
three prototypes developed by Prouvé around 1950 for the French colonial
administration, the prefabricated aluminum bungalow has been recently
restored and is currently sitting on a vacant lot in Long Island City,
Queens, waiting for someone with a spare five or six million dollars to
take it home. Prouvé was a designer dedicated to economy of materials
and construction and the Maison certainly looks like a model of
industrial efficiency. Elevated on steel stilts, the Maison’s main space
is hidden between a louver system hanging from the extended eaves and a
metallic balcony below. The sliding aluminum panels that make up the
“walls” are punctuated with blue glass portholes, making it look like
something from retro science fiction film, particularly from the
interior which fills with blue light. The open interior space has a
wooden slatted floor, broken only by thin metallic pillars, its
decorative scheme a decidedly neutral cream and green. But it is the
Maison’s story that is perhaps most appealing, at least to the press.
The narrative has all the makings of a Hollywood blockbuster in the
Indiana Jones mode: a forgotten masterpiece by an almost-forgotten
modernist designer, rescued from the war-torn jungles of the Congo, then
lovingly restored and triumphantly displayed by the East River with
spectacular views of the Manhattan skyline.
Much of the media hype has been generated less by Prouvé’s design than
by the phenomenal prices his furniture has commanded at auction in
recent years. It seems that the “revival” of Prouvé has been driven
almost entirely by the market. Not long after I read about dealers
scouring French provincial schools in search of Prouvé “originals”, I
noticed in the recent rehang of MoMA’s design collection a Prouvé school
desk from 1937 (mass produced steel and oak and looking very rigid,
institutional and uncomfortable), purchased by the museum in 2005.
Certainly MoMA has fallen for the hype. And hype is the right word, for
the Maison Tropicale is currently the centerpiece of a major auction of
furniture by Prouvé, Le Corbusier, Charlotte Perriand and Pierre
Jeanneret. This follows a “tour” of the Maison to key American
institutions in the last few years, including UCLA and Yale (with
accompanying lectures and seminars). Although I should reiterate here
the fact that there are two Maisons from Brazzaville, and it is a little
hard to work out if the touring Maison is the same as the New York one.
But for the purposes of my argument here, it doesn’t matter.
While the multi-million dollar price tag attracts headlines, from a
design perspective, critics have noted Prouvé’s efficient modernist
design that complements his elegantly constructed furniture, his
obsession with standardization and new industrial technologies. Indeed,
a prefabricated, mass produced aluminum box such as the Maison Tropicale
seems to embody Le Corbusier’s concept of the house as a “machine for
living in”. Robert Rubin, former Wall Street trader, Prouvé collector,
now Prouvé scholar, described the Maison thus in a recent article: “…the
Tropical House of Brazzaville (1951), recently exported from the Congo
and restored in France, has recovered its original identity as an
industrial object.” (Robert Rubin, “Preserving and Presenting Prefab:
Jean Prouvé’s Tropical House”, Future Anterior, Volume 2, Number 1,
Summer 2005). The house’s identity has been recovered by Rubin and other
critics – it is an industrial object. It is also, as newspaper critics
have discussed (see links below), a design object, an architectural
object and an extremely rare and valuable commodity. However, what
interests me is how presenting and representing (in text and images) the
Maison Tropicale as a modernist industrial object conceals its other,
perhaps more important identity – as a colonial object, colonial both in
the context of the French colonial project of the 1950s and also in the
context of its contemporary “rescue” from the jungles of the Congo to
the self-proclaimed capital of culture, New York. Furthermore, as
emblematic of a particular tendency of European interwar modernism, does
the Maison embody an intimate relationship between design modernism and
colonialism?
From Prefab to Colonial Modernism
Born in Nancy, Prouvé was originally an ironworker who worked with Le
Corbusier, Robert Mallet-Stevens and other modernist architects in the
early 1930s, before branching out into furniture design and production,
and later into architecture. He belonged to the French modernist
generation of the interwar years that believed they could create a new
world using industrial materials and processes. With surfaces stripped
of decoration, they aimed to mass-produce affordable designer objects,
including houses. Prouvé believed that architecture needed to get
“up-to-date” with other industries in its utilization of mass production
and prefabrication techniques. His first prefabricated houses in the
late 1930s were vacation homes made of steel that could be quickly
erected or disassembled. During the Second World War, he produced
prefabricated barracks and other structures for the French military and
continued his work immediately after the war with prefabricated
emergency shelters. In 1947, he was approached by the French colonial
authorities to produce affordable mass produced housing for colonial
officials in West Africa. This commission resulted in three prototypes,
produced between 1949 and 1951 – one was shipped to Niamey (now in
Niger) in 1949 and the other two to Brazzaville (now in the Republic of
Congo). The Niamey one is currently being restored, one of the
Brazzaville prototypes is now on permanent display at the Centre
Pompidou in Paris, and the other is waiting in Queens for a new home.
The colonial relationship is ultimately one of power and domination, and
it is important to consider the Maison in the light of this relationship.
In two books written about Prouvé, I could find nothing about his
attitude towards colonialism, nor any evidence that he ever visited
France’s East African colonies (see: Sulzer, Peter, Jean Prouvé:
Complete Works, Basel : Birkauser, 2000 ; and Huber, Benedikt, and
Jean-Claude Steinegger, Jean Prouvé, Prefabrication: Structures and
Elements, New York : Praeger, 1971). He was not known as a theorist, and
his writings on design tend to focus on industrialization, new
technologies and techniques. However, Prouvé and other French modernists
of the interwar generation were part of that French generation that
witnessed the 1931 French Colonial Exposition in Vincennes – a colonial
fantasyland featuring a host of native architectures, all of which aimed
to reinforce the French civilizing mission. France had high-tech
machines and industrial production processes, while the colonies were
clearly filled with primitive peoples living pre-industrial lives.
Though the Surrealists didn’t fall for this vision and staged their own
counter-imperial exhibition (in conjunction with the Communist Party),
I’m not so sure about modernist designers and architects. It was a
modernist truism, after all, that European modernism was universal and
its design was appropriate for any situation, regardless of the local
cultural or environmental context. Add to this the modernist belief in a
rational and scientific approach to design that could be objective (Prouvé
particularly was keen on this) and modernist design could be co-opted
into the European colonial project with ease.
One of the keys to colonialism is maintaining difference through
reinforcing the “alienness” of the ruling group. Indeed, as Edward Said
argued in Orientalism, colonialism is a system of representation as well
as a series of institutions (that might include a colonial bureaucracy,
as well as military and commercial institutions). Which brings us back
to Prouvé’s prefab aluminum house for colonial administrators in West
Africa. What better way to demonstrate the superiority of French
colonial power than a high-tech industrial machine for living in? What
better way to reinforce the inferiority of the “other” than to contrast
the high-tech colonial administrator’s machine with their “primitive”
huts? Beyond a symbol of France’s industrial superiority, Prouvé’s
production process for creating the prefabricated Maison parallels the
systematized order of French colonial bureaucracy. Finally, in its
attempted control of the environment, devices such as the louver system,
the flexible sliding panels and circular “breathing” holes that aim to
direct and regulate airflow, and even the insect screens, indicate that
the Maison was conceived by Prouvé as an efficient machine for
regulating the tropical environment (taken to be not only foreign but
hostile). The fantasy of colonial mastery pervades the project. As both
a modernist design object and a colonial object, the Maison stands at
the logical endpoint of the Enlightenment narrative of progress – here
is tangible proof of reason’s triumph over the primitive, the Maison’s
rational engineering and industrial production processes could aid the
French colonial mission to conquer the primitive heart of darkness in
West Africa..
The Heart of Darkness
Well, that was the idea. The reality worked out somewhat differently.
The French colonial authorities decided the Maison was too expensive and
the colonial administrators in Africa didn’t like the modernist style so
it never went into mass production, leaving only three prototypes for
contemporary Prouvé collectors to salivate over. Interestingly, for all
their industrial efficiency, Prouvé’s prefabricated mass produced houses
proved more expensive than expected – presumably working with local
materials and builders in the colonies was ultimately a lot cheaper.
However, the chapter of the Maison’s story that seems particularly
interesting – that is, between arriving in Brazzaville in 1951 and its
“rescue” and restoration in recent years – is decidedly sketchy but
worth dwelling on briefly.
The French pulled out of the Congo in 1960, leaving it to become the
independent Republic of Congo, and the new government aligned itself
with the Soviet Union. Like many former African colonies, the Congo
struggled both economically and politically in the following decades.
What happened to the Maison for the next forty years is unknown at this
point. In the early 1990s the country descended into a cycle of civil
wars and it seems to have been decidedly unstable since then. Beyond the
phenomenon price tag, here another interesting angle for the press
emerged – the story of the Maison’s involvement in Congo’s civil war(s?)
– and the all-important proof in the form of a bullet hole that remains
on the staircase railing (see photo below). I caught the end of the
press conference given by Mr Touchaleaume in which he pointed out the
bullet hole for the photographers. A press photographer who declined to
take a picture of the bullet holes murmured to me, “I come from Brooklyn,
ain’t no one interested in the bulletholes out there though.”
In the late 1990s, the Maison’s story resumes – the designer industrial
object was “resuced” from this unseemly situation by French antiques
dealer Eric Touchaleaume and Robert Rubin, former Wall Street trader/Prouvé
collector/Prouvé scholar. It was rediscovered by them, apparently
occupied by squatters and overgrown by tropical forests. On the rescue
itself, the various newspaper reports I have found skim over the
details. Amila Gentleman in The Guardian of August 31, 2004, reported
that “there were problems at the border: local authorities refused to
let it pass through Customs, arguing that it should remain in Africa”.
William Hamilton in the New York Times of May 16, 2007, wrote: “the
Maison, occupied by squatters, was sold twice to Mr Touchaleaume, he
said, by two parties who each claimed ownership. Mr Touchaleaume added
that he also paid the government, with raised patrimonial claims…” Which
raises an interesting question – after fifty years in the Congo, who is
the Maison’s true pater?
Some time in the late 1990s, the French dealer and New York investor
rescued the "orphaned" (Mr Rubin’s term) design icon out of deepest
darkest Africa in a kind of boys own adventure story (there’s clearly a
Hollywood film in this). But is this rescuing of the orphaned design
object any different from the contemporary “rescuing” of other valuable
commodities from poor African nations (specifically oil in the case of
21st century Congo, also currently being saved by French and American
rescuers). In 21st century New York and Paris, both oil and designer
houses are valuable commodities that the “natives” clearly can’t use or
don’t value. However, the difficulties Mr Touchaleaume had getting the
Maison out of the Congo suggest otherwise – presumably five or six
million dollars could potentially go a long way in helping tackle
Congolese poverty, childhood malnutrition, access to safe drinking
water, treatment and prevention of HIV/AIDs, etc. The inequalities of
the 1950s colonial relationship are replicated in the 21st century
rescue, restoration and triumphant display of the Maison in the
self-proclaimed contemporary cultural center, New York.
Ultimately then, the contemporary reproductions of the Maison in text
and images reinforce Theodor Adorno’s idea of a “culture industry”
dedicated to the self-preservation of the center, producing and
reproducing cultural products that represent, in this case, colonial
domination as both universal and natural. In its contemporary New York
context, the Maison Tropicale, a modernist “gem”, is represented either
as an industrial object or exemplar of prefab architecture, a designer
object by an almost forgotten genius of French modernism. By focusing on
technology, industrial processes, designer price tags and even the
accompanying adventure story, the specifics of colonial relationships of
power and domination, both in the 1950s and in the 21st century, are
naturalized and normalized.
Post Script (June 6): The Maison sold yesterday for $4,968,000.
All photos by D.J. Huppatz